Google Ads offers many benefits to businesses of any size and in every sector.
These are some of the most relevant ones:
Of course, Google Ads doesn’t come without its own disadvantages as well, and it would be inappropriate for us to suggest otherwise. Here are some things you might want to consider before committing to a Google Ads campaign:
Like most forms of online advertising, Google Ads is Pay-Per-Click (often abbreviated to PPC). This means your Google Ads account is debited every time someone clicks on your advertised link, regardless of whether they end up buying anything from you. This also means that, once your budget is used up, that particular campaign stops running.
We’ve mentioned Google Ads’ extensive documentation and monitoring tools already, but it’s worth noting that it takes time to absorb all that information. If you run a small enterprise, it can be hard to find the time to operate an effective Google Ads campaign.
Google is invested in the end-to-end user experience of its own search engine customers. They will always promote well-designed websites with quality content over those that have been thrown together with a smattering of keywords, even with a paid advertising campaign.
One of the leading metal finishing companies in the UK – established for over 70 years.
One of UK’s largest security companies specialising in range of services for the public and private sectors.
Fortunately, many of the cons of Google Ads can be mitigated by hiring experienced PPC professionals to handle it for you. At Be Bold Studios, we bring decades of combined expertise to every campaign, helping you choose the right keywords and ensuring your landing page is of the highest quality.