So what makes a good website name for your business or organisation? Here at Be Bold Studios, we have been setting up websites for companies in all kinds of business sectors, both here in the North West and across the UK. We know a thing or too about choosing the right URL for your enterprise and have put together the following hints and tips:
Your domain name doesn’t just show up in a user’s address bar while they’re browsing the internet. Somebody might share a link to your site via email or social media, or you might want to include it in your print and online advertising. The perfect domain name should let people know who you are and, ideally, what you do. Including your company name in your URL is an absolute must.
It can be tempting to give your website a boastful URL – something like BestWirralGarage.com or NumberOneLiverpoolBuilders.com. However, unless that’s the actual name of your company, these kinds of words should be avoided. Your average internet user simply won’t believe those kinds of claims and might even think you’re a fake site. It’s better, by far, to invest in high-quality web design and hosting, and let the site itself convince customers how good you are.
Avoid words that are easily misspelled, wherever possible. Of course, if that’s part of your company name, this might be tricky. In cases like this, effective branding, a clear logo, and a strong local reputation can help. Similarly, avoid a domain name that is overly-long. The longer the URL, the more opportunities there are for somebody to spell it wrong in the address bar.
If you’re ready to launch your new site and need help choosing and securing the right domain name, get in touch with Be Bold Studios today. Call us on 0747 688 7743 to arrange a consultation with one of our advisors.