A site with too many things going on does not provide a positive user experience. By deliberately limited the number of colours and fonts used in the design of your site, we prevent your customers from getting confused or overwhelmed and looking elsewhere

Because of the way we read in the West (from left to right and top to bottom) Our eyes are naturally attuned to scanning a page in a certain way. This is known as an F-pattern because of the route our eyes take across a page. Canny web design would see key pointers following the same pattern to engage reader interest.

Consistency is a great way to not just keep customers on your site, but to draw their attention to actual content. By creating a grid layout that you retain across the site, new and repeat customers will find their eyes naturally drawn to certain areas on the screen. These phenomenon can again be used to target key links and content.

Avoiding crowded pages isn’t just an aesthetic choice, but a practical one. Too many images and videos result in slow loading times, and that’s a sure-fire way to have users leave your site – often in as little as three seconds.

Almost two-thirds of all online searches are conducted on a phone, tablet, or other mobile device. If you want to maximise your chances of attracting new customers, your site design needs to be optimised for mobile use.