The purpose of any commercial website is to attract customers who might otherwise never have heard of your business. In the majority of cases, this is done through Search Engine Optimisation (or SEO). This process covers a range of techniques that help your website to rank higher on Internet search engines – most notably, Google.
Here at Be Bold Studios, we are your local SEO experts. We are confident that any site set up by us will deliver a visible improvement in your Google ranking. However, SEO does not produce results overnight. It can take a few months for the SEO improvements to seed properly before you start to see your rank improve.
In a situation like that, you may wish to consider a Pay-Per-Click campaign.
Pay-Per-Click (or PPC) is pretty much what it sounds like. It is a form of advertising that drives traffic directly to your site and allows you to leapfrog your immediate competition. While organic search engine results take time to mature and develop, paid search engine results see your website listed prominently at the top of a customer’s search results page.
SEO. You need to feed in some keywords that are relevant to your product, service and location. These ensure that your advert is not displayed for a search that isn’t relevant to your industry. You also need to assign a marketing budget – this determines how much you will pay Google every time someone clicks on your advertised link direct from the search page. The link itself will take the visitor to a landing page on your website, decided on by you. This allows you to create a separate page for sales events, new product launches, and the like, which will direct new customers exactly where you want them.
Done well, a PPC campaign offers a tremendous return on investment. Customers who click on your advertised link from Google are – by definition – already looking for a service that you provide. This technique won’t direct them to general information pages or an interesting blog on your site, but right to where the action is, be that a specific service page or an online store.
Of course, Pay-Per-Click campaigns are difficult to run if you’ve never attempted it before. Choosing a poor set of keywords, producing a lack-lustre advert description for Google Ads, or selecting the wrong landing page will result in an ineffective campaign. At best, nobody clicks on your advert. At worse, loads of people do, but nobody is then inclined to finish their transaction. To improve the chances of PPC success, you should always hire a team of professional SEO and PPC experts, with years of experience in the industry.
A team like Be Bold Studios…