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Making a regular blog
Work for you 

One of the most popular and effective ways to improve your ranking on Search Engine Results Pages (SERPs) is by adding new content on a regular basis, and the best way to do that is with a blog. In this article, we will look at the many ways a blog can help your website performance and benefit your company overall. But first, let’s start with the basics:
What is a blog?

The word ‘blog’ is short for ‘weblog’ and describes a section of your website that is regularly updated with fresh content. This can be anything from the announcement of a new service or product, to hints and tips relating to your industry. Blog articles tend to be short, snappy, and to the point so that they engage peoples’ interest.

Why start a blog for my business?

There are many benefits to including a blog on your business website but the main two are customer engagement and greater visibility. The first is easy – if a blog is well-written and informative, people are likely to share it over social media, increasing your online reach. The second part is more technical. Search engines like Google rank high-quality, trustworthy, and authoritative websites higher in their results pages. To demonstrate these properties, you need to deliver accurate, readable, and engaging content – the sort of thing that other industry professionals would want to link to.

What should I write about?
For a business blog, it’s always a good idea to write about things related to your company or the industry it covers. Top 5 or Top 10 lists (also known as listicles) are always popular and are most likely to get shared on social media. Detailed ‘how-to’ guides are also useful, as you can add a call to action (CTA) for visitors to contact you if they want expert help.
How often should I update my blog?
For most small to medium businesses, a monthly blog is enough to garner interest. If you’re looking to become an authority in your industry or establish a community among your customers, you might want to try a bi-weekly, or even weekly blog schedule. Of course, you’ll have to keep coming up with new ideas for content as well.
Leave it to the professionals
Maintaining a regular blog isn’t easy – it takes times and dedication, so it’s no wonder many business blogs dry up after a few months. Fortunately, you can always a hire professional writer to handle your blog for you. These copywriters (‘copy’ being the term for any text that is published, either in print or online) understand how to produce engaging and informative blog entries that will boost your company’s online profile and attract more visitors.
Here’s a few of them…

One of the leading metal finishing companies in the UK – established for over 70 years.

One of UK’s largest security companies specialising in range of services for the public and private sectors.

The leading self storage business centre in Crewe, offering self storage space and other personal or business space requirements.

Get in touch

Here at Be Bold Studios, we have our own experienced copywriters who produce blog content for businesses across all industry sectors. With a track record of coming up with great blog topics and well-written, SEO-ready articles, they can really help your company grow. For more information, contact Be Bold Studios today. Call us on 0747 688 7743 to discuss your blog with a member of the team and to get a free, no-obligation quote.